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Research papers

Detector

ESIKA, the leading brand in DS (Direct Selling) in several countries in LA and the largest of Belcorp´s brands, has been facing a more aggressive competitive environment in the past two years due to: 1) a proliferation of beauty brands in DS, and...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Sandra Bellina, José Antonio Balbin
June 15, 2015
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Citation

Bellina and Balbin (2015a, June 15). Detector. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/detector